The Annual Canadian Cheese Rolling Festival

New sport, Mirror, Bill, Gary, Mandy

Agency: Taxi


In 2008, to promote Canadian cheese in BC, TAXI Vancouver created the 1st Annual Cheese Rolling Festival. For the first time in history, cheese rolling races were held in North America. Over 5,000 spectators came to cheer on 200 daredevil racers as they tripped and fell down a mountain after a speeding wheel of cheese. It was so successful we decided to make it an annual event; Canada had found a new favourite sport.

This professional campaign titled 'New sport, Mirror, Bill, Gary, Mandy' was published in Canada in July, 2009. It was created for the brand: The Annual Canadian Cheese Rolling Festival, by ad agency: Taxi. This Film medium campaign is related to the Recreation, Leisure industry and contains 5 media assets. It was submitted almost 15 years ago.


Advertising Agency: TAXI Vancouver, Canada
Creative Director: Michael Mayes
Art Director: Chris Zawada
Copywriter: Nikki Jobson
Digital Imaging: Chris Zawada, Jan Day
Photographer: Patrick Norman
Producer: Kevin Saffer
Freelance producer: Shelley Stevens
Director: Rob Scarborough
Cinematographer: Rob Scarborough
Post-production: JMB Post
Sound House: Kozak
Typographer / MAC artist: Jan Day
Agency broadcast producer: Kevin Saffer
Agency print producer: Zorina Baksh
Account director: Ben Tarr
Account manager: Steve Howard
Casting: Patrick Norman


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