Mercy for Animals

New Normal

Agency: Camisa 10


The official WHO's (World Health Organization) pandemic protocols have been the inspiration of this film from Mercy For Animals.
A voiceover narrating these official safety recommendations contrasts with real images of animals suffering, captured from Mercy's investigations in factory farms and slaughterhouses.
The idea of the film is to remember that, like humans, these animals also hope for a "new normal".
Mercy For Animals is an NGO dedicated to fighting cruelty against animals exploited for consumption and promoting compassion in adopting food policies and choices.
You can join the movement at

This professional campaign titled 'New Normal' was published in Brazil in September, 2020. It was created for the brand: Mercy for Animals, by ad agency: Camisa 10. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 3 years ago.


Advertising Agency: Camisa 10, Rio de Janeiro, Brazil

Covenant House ...


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