New Natural Egyptian Cosmetics


LAPIS is a new brand of high quality natural Egyptian cosmetics, crafted especially for your skin to make it look more natural and healthy, edgy with a luxuries experience. The Branding is luxuries, modern with the ancient Egyptian vibe, reflecting global communication by the Egyptian queens. The concept developed with the brand soul: woman are precious, in order to transfer precious into visual elements, gems and gold are considered as a keywords , that became the main inspiration behind the name of the brand Lapis, a dark blue gemstone. However, the concept was to create a logo that will withstand time. So in order to reflect luxury, modern and edgy feel and tone to the logo.

This professional campaign titled 'New Natural Egyptian Cosmetics' was published in Egypt in July, 2018. It was created for the brand: LAPIS, . This Design medium campaign is related to the Beauty industry and contains 5 media assets. It was submitted over 4 years ago by Art Director: hedeya of bella ciao advertising agency.


Advertising Agency: Bella Caio Advertising Agency, Cairo, Egypt


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