Challenge: Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.
Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007.
This professional campaign titled 'New grip bottle' was published in France in April, 2009. It was created for the brand: Coca-Cola, by ad agency: Marcel. This Ambient medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 13 years ago.
Advertising Agency: Marcel, Paris, France
Executive Creative Directors: Anne de Maupeou, Frédéric Témin
Creative Directors: Anne de Maupeou, Frederic Temin
Art Director / Copywriter: Souen Le Van
Copywriter / Art Director: Sergio Alonso