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Hyundai UK

New Dawn

Agency: INNOCEAN UK

Description

Hyundai UK’s new campaign by integrated agency INNOCEAN UK, ’New Dawn’ showcases how the iconic South Korean car brand has undergone a transformation through innovation, design and leadership in electrification. The campaign strives to further accelerate this shift in perception. The simplicity and humour in the campaign paves the way for Hyundai’s shift from the anglicised pronunciation of ‘Hy-un-dai’ to the global pronunciation: ‘Hyun-day’.

This professional campaign titled 'New Dawn' was published in United Kingdom in December, 2022. It was created for the brand: Hyundai UK, by ad agency: INNOCEAN UK. This Film medium campaign is related to the Automotive industry and contains 6 media assets. It was submitted about 1 year ago.

Credits

Client: Hyundai Motor UK
Creative Agency: INNOCEAN UK
Chief Executive Officer: Michael Herbert
Head of Creative: Dom Sweeney
Creative: Fenton Saward
Conceptual Designer: Liam Graham
Head of Broadcast: Emma Smalley
Editor: Anabel Gonzalez
Head of Operations: Alex Taylor
Strategic Group Account Director: John Crook
Account Director: David Hampton
Account Executive: Lawrence Reid
Social Media Manager: Emily Sherwin
Junior Social Media Manager: Lucy James
Head of Media: Becky Broe
Senior Media Manager: Matt Rowley
Senior Programmatic Trader & Data Analyst: Robin Hong
Senior Media Executive: Taylor McCarthy
AdOps & Analytics Manager: Adam Smith
Media Agencies: INNOCEAN UK & Havas Media UK
Director: Jeroen Mol
Production Company: FAMILIA
Producer: Kwok Yau
Executive Producer: Ciaran Bennett
DOP: Matthew Emvin Taylor
Editor: Rachael Spann @ WORK Editorial
Colourist: James Bamford @ RASCAL
Post Production: Lem Lawrence @ Satusfaction Post
Music Supervisor: Liz Williams
Composer: Nick Crofts
Sound Studio: GuiltFree

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