Description
Subway is kicking off the new year with fresh ways to save and fuel your day with big flavor, quality ingredients, and unbeatable value. Starting Jan. 8, sink into Subway’s all-new Protein Pockets, packed with more than 20g of protein, fresh veggies and fan-favorite sauces for just $3.99*. Hungry for more? Subway also unveiled a new six-inch Sub of the Day lineup for $4.99**. Whether you are trying to save, hit your protein goals or simply eat better in the new year, Subway is making it easier than ever – any time of day.
Introducing Protein Pockets: The Ultimate Grab-and-Go Solution
Protein Pockets feature a soft tortilla with a toasty wheat flavor that perfectly complements a curated selection of protein, hand-chopped vegetables and fan-favorite sauces. Each Protein Pocket piles on more than 20g of protein, making it a smart choice for protein-conscious guests and flavor seekers alike.
Protein Pockets debut with a lineup of four delicious options:
Baja Chicken: Grilled chicken, Monterey cheddar, smoky Baja Chipotle, lettuce, Roma tomatoes and jalapeños.
Peppercorn Ranch Chicken: Grilled chicken, Monterey cheddar, zesty Peppercorn Ranch, lettuce, Roma tomatoes and pickles.
Italian Trio: Black Forest ham, aged pepperoni, Genoa salami, Monterey cheddar, lettuce, Roma tomatoes and mayo.
Turkey & Ham: Oven-roasted turkey, Black Forest ham, Monterey cheddar, lettuce, Roma tomatoes and mayo.
“Getting more protein in their diet is important to so many people. But all too often that protein is expensive or fried. With Subway’s new Protein Pockets, they can get over 20 grams of protein for $3.99* without sacrificing taste." said Dave Skena, Chief Marketing Officer, North America. “And with our new Sub of the Day lineup, our featured 6” subs are only $4.99**. In 2026, folks can eat freshly made, delicious food at a great value every time they come to Subway.”
Sub of the Day: A Daily Deal on Subway Classics
Alongside Protein Pockets, Subway is upgrading its value menu with the all-new Sub of the Day. Guests can enjoy a different six-inch sub every day of the week for just $4.99**, or make it a meal with a drink, chips or cookies for $2 more. From Meatball Monday to Spicy Italian Sunday, start a new ritual with fresh flavor and everyday value, all week long.
The rotating lineup includes:
Meatball Monday: Meatball Marinara
Tuna Tuesday: Classic Tuna
Sweet Onion Wednesday: Sweet Onion Chicken Teriyaki®
Turkey Thursday: Oven-Roasted Turkey
Forest Ham Friday: Black Forest Ham
BMT Saturday: Italian B.M.T.®
Spicy Italian Sunday: Spicy Italian
Value Built In: Sub Club Loyalty Rewards
Subway's new Sub Club loyalty program launched in December and has already been a win for guests and franchisees alike. With Sub Club, every fourth footlong is free*** – delivering daily value, convenience and a seamless digital experience that keeps millions of guests coming back.
This professional campaign titled ' NEW 20g+ Protein Pockets' was published in United States in January, 2026. It was created for the brand: Subway, by ad agency: Leo New York. This Film and Integrated media campaign is related to the Food industry and contains 1 media asset. It was submitted 2 minutes ago.
Credits
Client: Subway
Global CMO: Greg Lyons
North America CMO: Dave Skena
VP, Marketing Creative Services: Shaheen Salimi
Marketing Director, Creative Services: Spencer Holmes
Senior Manager, Creative Services: Natalie Baj
Assistant Manager, Creative Services: Rafael Serfaty
Creative Agency: Leo New York
President: Nikki Maizel
Chief Creative Officer: Joe Mongognia
SVP, Group Creative Director: Danny Price
SVP, Group Creative Director: Jacopo Biorcio
Associate Creative Director, Art: Lane Hedler
Associate Creative Director, Copy: Chris Wernikowski
Junior Art Director: Jamie Payne
Junior Copywriter: Tonya Thornton
Executive Producer: Travis Quinn
Executive Producer: Adam Simmons
Senior Producer: Cameron Schiller
Chief Strategy Officer: Patrick White
EVP, Strategy: Julianna Simon
Strategy Director: Deanna Der
SVP, Group Account Director: Heather Olson
VP, Account Director: Alana Brolly
Account Supervisor: Cynthia Sianturi
Senior Project Manager: Alisa Wadsworth
Senior Business Affairs Manager: Erin D’Angelo
Production Company: Academy
Director: Francois Lallier
Managing Director, Executive Producer: John Nguyen
Producer: Clint Caluory
Editorial: Cosmo
Editor: Lawrence Young
Assistant Editor: Scott Zeitlin
Executive Producer: Karen Hennegan
Producer: Jen Tremaglio
Post Production: Harbor
Executive Producer: Jesse Schwartz
VFX:
Senior VFX Producer: Maura Hurley
VFX Supervisor: James Rowell
2D Lead: Vincent Roma
Digital Matte Painter: Sue Jang
Senior Compositor: Hailey Akashian
Compositor: Emma Schaberg
Color:
Executive Producer: Nadia Dabibi
Senior Producer: Brad Martin
Head of Color, Colorist: Oisin O’Driscoll
Audio:
Executive Producer: Lauren Boyle
Producer: Chris Cassar
Mixer: Brian Battersby