Everyday

McCormick, together with its creative AOR Colle McVoy, has launched a refreshed masterbrand creative platform called “Everyday,” alongside a new tagline, “Make Your Best.”

“Everyday” marks a meaningful evolution in how McCormick shows up culturally, emotionally, and in consumers’ daily lives. For more than 136 years, McCormick has been an iconic cultural brand, helping people create the best flavors and make their best meals. Today, that legacy continues with a new generation of Taste Chasers – culturally curious cooks who see food as a powerful form of self-expression.

To bring this vision to life, the Colle McVoy team immersed themselves in McCormick’s 136-year history — from its founding story and values to the role its spices have played in everyday moments, both big and small. That legacy revealed a powerful truth: for generations, McCormick’s unmatched flavor has quietly been the secret ingredient behind the meals people remember most. The resulting platform, “Everyday,” builds on that truth by elevating McCormick from a trusted pantry staple to a source of daily inspiration. The work invites people to see what’s possible when flavor leads, showing how McCormick has always been there, helping turn everyday meals into meaningful moments.

“For more than 136 years, McCormick has been an iconic brand helping people create the best flavors in their kitchens through our spices,” said Tabata Gomez, Chief Marketing Officer at McCormick & Company Inc. “Everyday is our opportunity to remind consumers of that role while inspiring the next generation of cooks who see food as a powerful form of self-expression.”

The new platform comes to life via a national ad campaign, the centerpiece of which is a :30s hero spot called “Every Bite.” The spot pulls on the heartstrings of McCormick’s core audience groups (Millennials and Gen Z) weaving culturally iconic film moments into original storytelling to tap into shared food memories across generations. From beloved films like Ratatouille and Harry Potter, a sense of nostalgia inspires consumers to turn everyday meals into moments you won’t forget, time and time again.

“As we immersed ourselves in McCormick’s rich history, we experienced firsthand how its unmatched flavor has been the secret ingredient for more than 136 years,” said Jessica Henrichs, CEO, Colle McVoy. “This work builds on that legacy, elevating the brand from a go-to ingredient to a source of everyday inspiration that helps people see what’s possible in the meals they make.”

In addition to “Every Bite,” social-first executions “Stir Fry” will launch across Meta, TikTok and Pinterest, and “Spaghetti” will launch in Q2. The national campaign launches on January 12 across OTT/OLV, programmatic, social, digital, streaming and audio.