ADVERTISING

Rimowa

Never Still 4

Agency: Anomaly

Description

RIMOWA is a global leader in premium luggage. Designed and engineered in Germany since 1898, RIMOWA creates iconic travel companions designed to last a lifetime. Today marks the Maison’s next step in the world of travel, with the launch of the latest brand campaign ‘Never Still 4’.

In recent years, RIMOWA has partnered with a series of icons who demonstrate a ceaseless spirit of personal progress, with travel at the core of their journey.

This year’s campaign sees a natural evolution in storytelling from the celebrated German brand. As people look more and more to travel as not just a means for personal advancement but also a catalyst for inner transformation, this 4th chapter of the ‘Never Still’ campaign brings to life the inspiring stories of a new set of global icons. First, world class athlete Sir Lewis Hamilton, who, alongside a long career travelling around the world with Formula 1, continues to remain open-hearted and inspired by the new places he visits and people he meets.

“I have spent my whole career travelling the world, and those experiences have shaped who I am as both a driver, and a human. It was only through seeing new places and perspectives that I really learned to challenge my way of thinking, and to embrace the endless possibilities that the world holds. Home is where I reflect, but it’s through travel that I’m truly inspired,” says the seven-time Formula 1 World Champion.

Next, global superstar Rosé brings a fresh perspective to the meaning of home and what is truly important in a life of purposeful travel.

“Travel allowed me to expand my meaning of home. As travelling has become an essenBal part of my life, I’ve realised that home has become more of a state of mind than a specific place. It’s a collecBon of memories, experiences and people that provide a sense of belonging,” she explains.

And finally, football prodigy Kylian Mbappé, whose inspiring activities both on and off the pitch have created a wave of change for young people around the world.

“When you travel, you see different types of lives, and you learn a lot. I crossed paths with amazing people that I never thought I would meet in my life,” Mbappé says.

Together, these global icons’ progressive mindsets and purposeful travels create ripple effects that move themselves and the world forward. The campaign has been scored by globally renowned composer, Hans Zimmer—marking his second collaboration with the brand this year. Zimmer brings his own version of German excellence and artistry to the campaign, composing bespoke tracks for the four films, beautifully capturing the sound of the campaign, one that urges you to move around the world and be moved by it.

Across three intimate films, created with agency of record Anomaly London, RIMOWA shows a more personal, human side to the global icons, joining each of them on the journeys that move them, showcasing not only where they travel, but why. The trio of shorter films is completed by a fourth: an anthemic brand film, combining the stories of the owners—each on their own journey, but united by their progressive mindset. The campaign launches globally on September 7th across cinema, digital, OOH and print.

This professional campaign titled 'Never Still 4' was published in Germany in September, 2023. It was created for the brand: Rimowa, by ad agency: Anomaly. This Integrated medium campaign is related to the Travel and Tourism industry and contains 4 media assets. It was submitted 6 months ago.

Credits

Chief ExecuFve Officer // Hugues Bonnet-Masimbert
Senior Vice President Product & MarkeFng // Emelie De ViSs
Global MarkeFng Director // Tania DelamoTe
Head of CreaFve // Lorenzo Garizio
Global MarkeFng Manager // Balkis Abd Rabbo
Project Manager // Ashley Mini
Agency // Anomaly
Chief ExecuFve Officer, London // Camilla Harrisson
Business Director // Cat Thomas
Account Director // Lisa Solomon
Account Manager // Lily Blackman
Head of Strategy // Paulina Thompson
Group Comms Strategy Director // Craig Stead
Group CreaFve Director // Leo Marks
Group CreaFve Director // SebasSan Lyman
CreaFve (Art Director) // Lyndarn Harrison
CreaFve (Copy) // Becky Ross
Group Design Director // Behrad Taherparvar
Group Design Director // Jonty Harbinson
Design Director // Peggy Wang
Design Director // Kelly Satchell
Design Director // Ben Gilpin
CreaFve Visualiser // Peter Andrea
ExecuFve Producer // Clare Sullivan
Producer // Savannah King
ProducFon Coordinator // Mills Hempleman-Adams
Project Director // Kim Michael Bowles
Anthem:
Editor, Cabin LA & London // JoJo King
Online Post // Absolute Post
Colorist, The King of Birds // Aubrey Woodiwiss
Music Composer // Hans Zimmer
Sound Design & Mix // Raphaël Ajuelos
Foley // Inès Adam
Foley // Nathan BoneTo
Sir Lewis Hamilton:
Director // Ebeneza Blanche
ProducFon Company // Smuggler
Producer // Ellie Fry
Producer // Luca Chapman
Editor, Trim // Fouad Gaber
Editor, Cabin LA // JoJo King
Colorist, The King of Birds // Aubrey Woodiwiss
Music Composer // Hans Zimmer
Sound Design & Mix // Raphaël Ajuelos
Foley // Inès Adam
Rosé:
Director // Fenn O’Meally
ProducFon Company // Smuggler
Producer // Tarquin Glass
Producer // Luca Chapman
Editor // Punderson Gardens / Toby
Online Post // Absolute Post
Colorist, The King of Birds // Aubrey Woodiwiss
Music Composer // Hans Zimmer
Sound Design & Mix // Raphaël Ajuelos
Foley // Inès Adam
Foley // Nathan BoneTo
Kylian Mbappé:
Director // Harrison Boyce
ProducFon Company // Group Thrpy
Producer // Amanda Clark
ExecuFve Producer // Shelby Ross
Editor, Cabin LA & London // JoJo King
Online Post // Absolute Post
Colorist, The King of Birds // Aubrey Woodiwiss
Music Composer // Hans Zimmer
Sound Design & Mix // Raphaël Ajuelos
Foley // Inès Adam

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