A Lifetime of Memories

Agency: Anomaly


Since its founding in 1898 in Cologne, RIMOWA has forged a path as a pioneer in the world of travel. Over a century later, the German Maison has upheld the highest standards of craftsmanship that solidified its position as such, continuously creating durable mobility tools to accompany discerning travelers for a lifetime of memorable journeys.

Now, the German Maison is celebrating its enduring legacy and the innumerable memories travelers have made with RIMOWA suitcases by their side in a new campaign titled “A Lifetime of Memories”. The campaign is created to highlight the marks of seasoned travelers, and the precious memories as embodied by their suitcases. Expertly crafted using the Maison’s durable materials, each RIMOWA suitcase is designed to take on the shape of travelers' adventures. Every dent, scratch, and sticker tells a story.

Split across four films as directed by filmmaker Fenn O’Meally, the ‘A Lifetime of Memories’ campaign chronicles four travelers as they purposefully move from one location to the next; a DJ in search of music they’ve never heard before, a gastronomist couple in search of the perfect bite, and an artist who is travelling to her next exhibition. Each with a unique case of their own, their travel companions represent their journeys, housing a lifetime of memories.

This professional campaign titled 'A Lifetime of Memories' was published in France in April, 2023. It was created for the brand: Rimowa, by ad agency: Anomaly. This Integrated medium campaign is related to the Household Products and Travel and Tourism industries and contains 6 media assets. It was submitted over 1 year ago.


Emelie De Vitis - Chief Marketing Officer
Tania Delamotte - Head of Marketing
Lorenzo Garizio - Head of Creative
Balkis Abd Rabbo - Global Marketing Coordinator

AGENCY: Anomaly
Catherine Thomas - Business Director
Rich Packer - Account Director
Lily Blackman - Account Manager
Paulina Thompson - Head of Strategy
Craig Stead - Group Comms Strategy Director
Leo Marks - Group Creative Director
Lyndarn Harrison - Creative (Art Director)
Becky Ross - Creative (Copy)
Behrad Taherparvar - Group Design Director
Ben Gilpin - Design Director
Peggy Wang - Design Director
Rosanna Gnocchi - Designer
Michelle Prinsloo - Senior Producer
Savannah King - Producer


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