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Rimowa

From Germany to the World Since 1898

Agency: Anomaly

Description

Since its establishment in Cologne in 1898, RIMOWA has moved discerning travellers forward through the resilience, lightness and stability of its mobility tools. For its latest campaign created by Anomaly's Berlin office, the brand is celebrating what truly enables lifelong journeys everywhere: its German engineering.

The 360 campaign, titled “Ingenieurskunst” - a word that only exists in German which literally translates into “The Art of Engineering” - highlights the poetry in the brand’s finely-tuned engineering processes. It’s led by a sleek, futuristic film that features hand-built sets that echo the meticulous craftsmanship behind every RIMOWA piece.

In an ode to RIMOWA’s signature aluminium, the campaign features kinetic installations that showcase German engineering like the world has never seen it before: as art.

Made from 6000 rivets, 180 sheets of anodized aluminium, and shells of the Classic Cabin suitcase, the installations pay homage to the craftsmanship of the iconic luggage: from the harmony of the raw, chrome, and matte materials used to create the products, to the symphonic relationship between heavy machinery and the delicate handcrafting that has been mastered by RIMOWA engineers.

This professional campaign titled 'From Germany to the World Since 1898' was published in Germany in September, 2022. It was created for the brand: Rimowa, by ad agency: Anomaly. This 360° medium campaign is related to the Travel industry and contains 1 media asset. It was submitted 2 months ago.

Credits

RIMOWA
CEO: Hugues Bonnet-Masimbert
CMO: Emelie De Vitis
Head of Marketing: Tania Delamotte
Global Marketing Coordinator: Balkis Abd Rabbo
Creative and Content Manager: Lorenzo Garizio
Head of Global Communications: Samantha Garrett
Senior Digital and Media Marketing Manager: Kristen Hansen
Digital Marketing and Media Manager: Julia Serafin

ANOMALY
CEO / Partner: Simon Owen
Executive Creative Director: Azsa West
Group Creative Director: Sebastian Lyman
Creative Director: Justin Fly
Senior Art Director: Marc Garreta
Copywriter: Omar Khairy
Creative Director: Lukas Rohde
Head of Production: Michael Macmillan
Senior Producer: Michelle Prinsloo
Producer: Eric Kim
Senior Account Director: Elizabeth Asselin
Senior Account Manager: Sonja Draskovic
Project Director: Stephanie Kolb
Project Manager: Lucy Shaw
Junior Project Manager: Vilma Lingslunde
Group Strategy Director: Anneliese Rapp
Communications Strategy Director: Matt Bunting
BTS Motion graphic: Niclas Moos

ICONOCLAST
Director / Photographer: I AM HERE / Maik Schuster
Director of Photography: Maximilian Pittner
BTS Photographer / Videographer: Arthur Couvat
Executive Producer: Swantje Rummel
Producer: Beate Ehlert
Producer Stills and BTS: Veronika Fürthauer
Post-Producer: Leonidas Befeldt
Production Coordinator: Paulina Deutmeyer
Installation / Sculptural Conception: ACTE TM @ Sascha Huth, Antonia Herting, Jakob Krause, I AM HERE / Maik Schuster
VFX Supervisor: Jorge Montiel Meurer
Editor: Carlos Font Clos

BAS PRODUCTION D.O.O. I SERVICE PRODUCTION COMPANY
Service Producer - Andrej Caruso
Line Producer - Anja Opasic

ACTE TM
Art Direction: Sascha Huth
Art Direction: Jakob Krause
Art Direction: Antonia Hertig

THE MILL
VFX
Creative Director: Dave Hempstead
Head of Production: Imogen Pai
Senior Producer: Dave Moore
Producer: Sacha Aurik
Shoot Supervisor: Jorge Montiel
2D Lead Artist: Tom Freeman
2D Artist: Lucas Carracedo, Pete Attack, Anthony Jarvis
Finish Artist: Jeanette Eiternes

COLOR:
Color: The Mill
Colourist: Kristopher Smale
Color Producer: Nubia Lima
Color Assist: Rory Leighton, Catilin Donaldson

UNR
Editors: Ben Harvie and Dalma Pinter

One Hundred Berlin
Stills post production

Kraatz studio
CEO + Sound Engineer: Stefan Kraatz
Senior Producer: Maurice Kämer

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