Description
NEVER LOSE THE CONNECTION.
For pet parents, losing sight of their dog is more than losing a pet. It means losing a part of the family.
With Furfield’s Track My Tail, a simple QR-enabled tag on the collar carries the information needed to reconnect a lost dog with its owner. We wanted to communicate that benefit without showing the usual lost-dog scenario.
Instead, we visualised the connection itself.
A dog leash travels through a vast forest, twisting and turning across the landscape, yet remaining one continuous line between the pet and its owner. The visual turns the physical idea of a leash into a metaphor for an invisible bond that should never be broken.
The message is simple:
“Never lose the connection.”
The campaign takes a functional product feature and gives it an emotional meaning. Because the technology isn't really about a QR code. It is about making sure that even when a dog wanders away, there is always a way back home.
Track My Tail. Because some connections are worth never losing.
This professional campaign titled 'Never lose the connection' was published in India in March, 2026. It was created for the brand: Furfield, by ad agency: Bud. This Design medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted about 6 hours ago.
Credits
Jagadeesh V - Conceptualizer & Copywriter
Muhammed Siyad KV - Designer
Manoj Kumar K - Creative Director
