Description
LOST? DEFINE LOST.
How far is too far when it comes to finding your dog?
A street away? A city away? Another country?
We decided not to stop there and go a little further.
For Furfield’s Track My Tail tracker, we imagined the ultimate lost-dog scenario: a family dog that has somehow made it all the way to another planet.
A “MISSING” poster floats through space. Two aliens have found the dog. They can’t understand where he came from, who he belongs to, or how to get him home.
But they can scan his tag.
And that changes everything.
The campaign takes a very real fear of pet parents and stretches it to an absurd, intergalactic extreme to demonstrate one very real product promise: wherever your dog goes, their identity and your connection can travel with them.
The QR-enabled Track My Tail tag carries the information needed to bridge the impossible distance between a lost pet and the family waiting for them.
“We’ll find your dog, wherever it’s lost.”
Because with Furfield, even “lost from Earth” is not lost forever.
This professional campaign titled 'Lost in space' was published in India in May, 2026. It was created for the brand: Furfield, by ad agency: Bud. This Design medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted about 6 hours ago.
Credits
Manoj Kumar K - Conceptualizer & Creative Director
Kavya S - Designer
