ADVERTISING

Description

According to experts, in the last four years, 99 per cent of sea turtles have been born female. The sand's warmth influences their sex during the incubation phase: research shows that if a turtle's eggs incubate below 27.7°C the turtle hatchlings will be male. If the eggs incubate above 31°C the hatchlings will be female. This of course means that the hotter the sand, there’s more probability of female newborns – and so the concern for sea turtles’ eventual disappearance grows.

Wunderman Thompson Colombia and Banana Boat, in partnership with The Colombian Sea Turtle Conservation Program (ProCTMM), have come up with an innovative and sustainable solution: Nest Domes. Inspired by the organic shape of turtle’s shells and made with natural materials, the Nest Domes are Domes that regulate sand temperature on the beaches, influencing the proper conditions in terms of shading and ventilation needed to hatch a better proportion of female and male newborns.

Designed with the help of Marine Biologists, local artisans, designers, and engineers, the Nest Domes were created with Caribbean wood from Santa Marta (Col.), that make up part of the sea turtle’s ecosystem. Light wood which helps to reflect the sunrays, Internal layers are made of cork, a material that is 100% bio-degradable and importantly, a natural coolant, while the outer layer is covered with flaxseed oil to prevent humidity when it rains. The design has handcrafted windows especially created to guarantee the proper circulation of wind, pushing the hot air, out of the dome.

This professional campaign titled 'NEST DOMES' was published in Colombia in April, 2023. It was created for the brand: Banana Boat, by ad agency: Wunderman Thompson Colombia. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago.

Credits

Banana Boat – Nest Domes

Client: Edgewell Latin America
Latin America Marketing Director: Gabriel Suárez
South LATAM Marketing Head, Banana Boat: Nicolás Cuberos

Agency: Wunderman Thompson Colombia
Global Chief Creative Officers: Bas Korsten & Daniel Bonner
Chief Creative Officers, LATAM: Daniel Minaker & Sebastián Tarazaga
Chief Executive Officer, Colombia: Julian Mercado
Chief Creative Officer, Colombia: Daniel Payan
Executive Creative Directors, Colombia: Sergio Tenjo & Pipe Ruis Pineda
Creative Director, Colombia: Diego Peña
Creatives: Juan Sebastián Rodríguez & Patricio Vargas
Head of Art, Colombia: Daniel Matamoros
Copywriter, Colombia: Camila Escobar
Account Executive, Colombia: Sara Giraldo
Motion Graphics Designer, Colombia: Nicolás Arévalo
Senior Editor, Colombia: Leonardo Vargas

Production House: Oriental Films
Director: Jean Michel Cerf
DOP: Joaquín Papich
Executive Producer: Mathias Esmoris

Music & Sound Design: DC Audio, Diego Cáceres

Industrial & 3D Design: Andrés Moreno

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