Nescafe Gold & Classic campaign 2023

School: Hakim_designs


In 1929, Nestlé was challenged to help preserve the surplus coffee beans in Brazil that resulted from the Wall Street Crash. And Nestlé accepted the challenge.
Our coffee specialist, Max Morgenthaler, was on a mission to create a delicious cup of coffee simply by adding water. Max and his team worked hard to find a new way to make instant coffee that would retain the coffee’s natural flavour. In 1938, they found the answer, and NESCAFÉ was born. Named by using the first three letters in Nestlé and suffixing it with ‘café’, NESCAFÉ became the new name in coffee.
Unofficial marketing campaign for NESCAFÉ, a product provided by Nestlé, is a wake-up drink, a factory of fresh coffee and a very carefully chosen coffee bean. Ready to wake up?

This student campaign titled 'Nescafe Gold & Classic campaign 2023' was published in Egypt, Saudi Arabia, and United Arab Emirates in February, 2023. It was created for the brand: Nestlé, by ad school: Hakim_designs. This Design, Digital, and OOH Outdoor media campaign is related to the Food and Soft Drinks industries and contains 7 media assets. It was submitted over 1 year ago by Graphic Designer : Ahmed AbdelHakim.


Content Creator: Ahmed Abdelhakim
Art Director: Ahmed Abdelhakim
Client: Nestlé,NESCAFÉ
Agency: Hakim_designs


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