Simply transfer your needless calories for the benefit of malnourished children! A mobile app designed for dieting people. It keeps up their motivation every time they manage to beat a calorific craving and at the same time it encourages them to make an SMS donation for children in need.
This professional campaign titled 'Needless Calories App' was published in Poland in March, 2013. It was created for the brand: Red Cross, by ad agency: John Pitcher. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 10 years ago.
Advertising Agency: John Pitcher, Warsaw, Poland
Creative Directors: Wojciech Dagiel, Andrzej Jakubczyk
Art Director: Marcin Sosiński
Copywriter: Zofia Smełka
Illustrator: Kacper Chlebowicz
Additional credits: Agata Zambrowicz, Maciej Sobieski, Krzysztof Romanowski, Robert Skolimowski, Marek Kobyliński, Rafał Gałka