Opioid Addiction is something that is difficult to recognize. Someone close to us could be struggling, and we wouldn’t know until it’s too late. So we decided to show the world what it would be like if their friends started disappearing. We call it, the Anti-Social Experiment: a Facebook simulation showing the dangerously close effects of opioid addiction and overdose.
This student campaign titled 'The Anti-Social Experiment' was published in United States in March, 2018. It was created for the brands: American Society of Addiction Medicine and Facebook, by ad school: Miami Ad School. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising School: Miami Ad School, San Francisco, USA
Art Director: Belen Aragon
Copywriter: Nechama Muchnik