NBA - Pets

Agency: Africa


NBA is back, but there are guys that are not happy at all with the return: pets from basketball fans.
The most exciting finals are back and everyone has a good reason to get excited and turn TV on again. Therefore, all those pets that were used to keep the sofa all to themselves during quarantine have just been down ranked to the floor again. They lost their spot on the most exclusive throne in any home.
As NBA sponsor in Brazil, Budweiser knows it has to take some of the blame for the whole situation. In order to fix this, the King of Beers has manufactured little beds worthy of these real kings and queens at home.
Bud has made a partnership with the largest Pet Care shop of Brazil to create special dog beds for this special kind of royalty. Influencers have received it in firsthand to promote the action, but the dog bed is already available through the Pet Care Shop e-commerce, in different sizes. Sales profit will be reverted to animal protection NGOs.
That way, fans get their thrones ensured to watch the basketball Kings while dogs and cats enjoy NBA on the comfort of their own little beds.

This professional campaign titled 'NBA - Pets' was published in Brazil in October, 2020. It was created for the brand: Budweiser, by ad agency: Africa. This Direct medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted over 3 years ago by PR: Isabela Levy of Africa.


Advertising Agency: Africa, Brazil
CCO: Sergio Gordilho
ECD: Matias Menendez
Creative Directors: Fernando Marar, Rodrigo Barbosa
Creative team: Alexandre Giampaoli, Lucas Adam
Digital Strategy: Alexandre Dourado Navaro
Creative Team/Digital Strategy: Bruno Reis, Joao Corazza
Client Services: Heloisa Pupim, Francine Pellacani, Juliana Pastori
Media: Rodrigo Famelli, Tony Arbex, Bruna Morano, Leonardo Cezar de Araujo, Fabio Vanucci
Planning: Aldo Pini, Wesley Gagliano, Tuiuiu
Agency Producers: Rodrigo Ferrari, Tais Olhiara, Ian Inglez
Director: Vira-Lata
Production Company: Stink Films
D.O.P.: Yuri Maranhao
Art Direction: Patricia Pereira
Assistant Directors: Rodrigo Bontempo, Andrea Cristina de Campos
Director of Production: Nani Matias
Local Production Coordinator: Carolina Cherobim
Costume: Ana Cardoso
Make/hair: Eliane Regina Aptz
Location Producer: Dudu
Object Producer: Gislaine Leal
Cast Producer: Renata Scheidt
Executive Director: Ingrid Raszl
Executive Producers: Renata Dumont, Carolina Junqueira, Tico Cruz, Camila Martinez, Ana Gazal, Marcela Amstalden
Production Coordinators: Paula Macedo, Rogerio Maestro, Mariana Kerche, Amanda Grell
Post-production coordinators: Roberta Bruzadin, Marcela Antunes
Editing: Giordano Maestrelli
Post-producer: Marilia Ramos
Post-Production Company: CLAN VFX
Color Grading: Osmar Jr.
Sound design company: Audioink
Sound producer: Filipe Derado
Sound design: Rodrigo Tedesco
Mixing: Audioink team
Client approval: Bruna Buas, Alice Alcantara, Carolina Caracas Gargione

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