U-Point /United Alliance LLC/

Naughty Tangy /Deggui Shar/

Agency: In-house


Back in the good old days, one of the irreplaceable symbols that reminded Mongolians of New Year's Eve was the striking odor of a fresh TANGERINE. This is a socially approved nostalgia, just like the song "Mariah Carey - All I Want for Christmas is You", except it's edible.

So, along came the insight, the campaign tried to bring true excitement while persuading people to play an app-based game and win grand prizes.

This is a New Year mass campaign held by UNITED ALLIANCE LLC, a Loyalty and Marketing service provider that aims to bridge their customers' and partners' will by developing an application.

This professional campaign titled 'Naughty Tangy /Deggui Shar/' was published in Mongolia in December, 2023. It was created for the brand: U-Point /United Alliance LLC/, by ad agency: In-house. This Content and Digital media campaign is related to the Electronics, Technology, Gaming, and Other industries and contains 2 media assets. It was submitted 4 months ago.


Company name: United Alliance, Ulaanbaatar, Mongolia
CEO: Dulguun Gerelkhuu
Head of Marketing Division: Gal-Erdene Batjargal

Marketing Team:
Dulguun Erdenebulgan
Khulangoo Enkhbold
Undral Ariunbolor
Nyamdorj Tsogbat
Tuguldur Dashaakhuu
Purevdavaa Batbayar

Designer: Khulangoo Enkhbold
Video Production: Ray One studio
Music Production: Nyamdorj Tsogbat

Project Team:
Undral Ariunbolor
Temuulen Khurelbaatar
Jargalmaa Dashdavaa
Dulguun Erdenebulgan
Oyun-Erdene Tsevegjav
Baasandavaa Myangad
Altanbold Ankhbayar
Bilegsaikhan Tsogtbaatar


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