Nature Knows Best

Agency: The Brand Agency


Perth is a thriving, capital city situated on the edge of the Australian desert – so the busy population often forgets that excessive water use can quickly turn a minor concern into a major catastrophe. Based on this problem, we gave nature a voice to point out that humans are the only species on earth that waste water. Using humour to take on this serious issue, the integrated campaign focuses on a team of wildlife vigilantes who enforce water-wise behaviour – assertively educating humans about the small changes we can all make to conserve water for the planet.

This professional campaign titled 'Nature Knows Best' was published in Australia in October, 2018. It was created for the brand: Watercorp, by ad agency: The Brand Agency. This Film medium campaign is related to the Professional Services and Public Interest, NGO industries and contains 2 media assets. It was submitted over 3 years ago.


Advertising Agency: The Brand Agency, Perth, Australia
Executive Creative Director: Marcus Tesoriero
Creative Director: Dean Hunt
Art Director: Niall Stephen
Copywriter: Lachlan Banton
Strategy: Hannah Muirhead, Matt Popkes
Account Managers: Evan Murie, Sandra De Witt
Executive Producer: Katie Trew
Producer: Caitlin Baird
Videographer: Mason Truong
Re-toucher: Julian Farnan
Media: Angela Naaykens
Media: Shauni Giles
Director: Henry Inglis
Production Company: Mad Kids
Sound Engineer: Justin Braine

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