Demanovka Dark

Natural Selection

Agency: dotcom Advertising


The campaign Natural Selection dramatizes the basic rule of wild party animals - selection of their pack, club, and drink.
In the documentary style, we present the significant similarities between the nocturnal wildlife and the typology of people enjoying the night out in the urban jungle. We dramatize the connection between these two worlds using typical behavior and character traits.
The audiovisual rendering builds a mysterious night atmosphere in which the two worlds blend seamlessly. Sound design is a crucial cementing element and precisely combines dramatic music with the typical bustle of the city and wild animals.

This professional campaign titled 'Natural Selection' was published in Slovakia in August, 2020. It was created for the brand: Demanovka Dark, by ad agency: dotcom Advertising. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 3 years ago by Strategist: Monika Farkasova of Dotcom Advertising.


Advertising Agency: dotcom Advertising, Bratislava, Slovakia
Creative Directors: Roman Roj, Juraj Dvorecky
Art Directors: Leo Siller, Vit Zavadil
Copywriters: Marek Ulicny, Lucia Peterkova
Account: Stanislav Pavlik, Lucia Rydza
Strategy: Peter Urbanec, Monika Farkasova
Director: Peter Ehrenberger


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