Description
Background:
Indian farmers live a life where work never pauses. Seasons shift, weather turns, and challenges come unannounced, yet their routine remains constant. The film is rooted in the everyday reality of the Indian farmer, capturing the human side of agriculture that often goes unnoticed.
Insight:
For a farmer, there is no dedicated day of celebration. Every day is Farmers Day because every day demands effort, resilience, and belief. His labour fuels homes, markets, traditions, and the country’s growth, yet he stays the most unseen contributor.
Idea:
A lyrical visual journey that reveals the micro-moments of a farmer’s life. Small gestures, familiar routines, and emotional connections to the soil. Through this poem-like narrative, we show that the farmer doesn’t need a calendar to mark his importance. His work defines the nation’s rhythm every single day.
This professional campaign titled 'Nath Bio-Genes (NBG) Farmer's Day ' was published in India in December, 2025. It was created for the brand: Nath Bio-Genes, by ad agency: AGENCY09. This Design, Digital, and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 hour ago by Group Art Director : Rakesh N Gawas.
Credits
Brand: Nath Bio-Genes (I) Ltd
Agency: AGENCY09
Client Servicing: Yogendra Vishwakarma
Concept, Writer, Creative Direction, Film Direction, Music: Ketan Shivadekar
Editor: Rupen Mehta