Description
American Student Assistance® (ASA), a national nonprofit changing the way young people learn about careers and navigate to post-high school success, announced the organization's new name and visual identity, Britebound™. The introduction of this rebrand is part of the nonprofit's vision, under the leadership of recently appointed President and CEO Julie Lammers, to ensure the name of the organization reflects the established company mission to help youth uncover their passions and purpose to chart a path to career success.
"Our new name, Britebound, reflects the vision we have to ensure all young people find their path to brighter futures and successful careers," said Lammers. "Moreover, in all aspects of our work including digital tools, philanthropy, research, impact investing, and advocacy, we are doubling our efforts to ensure that every young person is equipped to find the intersection between what they love, what they're good at, what the world needs, and what they can be paid for."
Channeling our new tag line that illustrates our new brand: We are here to help young people "find their why" and "find their way."
This professional campaign titled 'The Right Fit' was published in United States in January, 2026. It was created for the brand: Britebound, by ad agency: FUSE Create. This Content, Film, and OOH Outdoor media campaign is related to the Education industry and contains 6 media assets. It was submitted about 1 hour ago by Marketing & PR Manager: Vanessa of FUSE Create.
Credits
Advertising Agency: FUSE Create
• Steve Miller, SVP, Executive Creative Director
• Cristina Markham, Associate Creative Director/Copywriter
• Carole Ineichen, Art Director
• Mike Furlong, Copywriter
• Malcolm D’souza, Account Director
• Emily Merrigan, Group Account Director
• Stephanie Graham, Account Supervisor
• Marteen Sevier, Account Supervisor
• Terra Stephen, Producer
• Sharon Nelson-Bailey, Producer
Design Agency: Jacknife
• Mikey Richardson - Executive Creative Director
• Stacey O'Connor - Managing Director
• Zeb Barrett - Head of Strategy
• Stephen White - Sr. Designer
• Greg Thomas - Sr. Designer
• Jamie Lawson - Designer
• James Marshall - Copywriter
• Morgan Cummins - Copywriter
• Mike Bielek - Sr. Production Designer
• Jeff Silverman - Executive, Web Development Lead
• Kyle Bleiman - Executive, Web Design Partner
• Lauren McAuley - Account Manager
• Sarah Ballentine - Account Manager
Photography: FUZE Reps
Production: Skin & Bones
• Director: Shawn Zeytinoglu
• DP: Peter Simonite
• Executive Producer, President: Liane Thomas
• Producer: Jimmy Hanking
Editorial: Outsider Editorial @outsidereditorial
• Editor: Alison Gordon @alisonfg
• Assistant Editor: Denisse Pressacco @denissepressacco
• Executive Producers: Kristina Anzlinger @therealkrisrock & Kayan Choi @kayanch01
VFX/Colour: Tantrum Studio
• Online/Colourist: Dominik Bochenski
• Compositor: Piers Larchet, Bala D.
• Executive Producer: Victoria Holt
• Producer: Margarita Reynes
Audio House: Vapor Music
• Creative Director: Ethan Myers
• Executive Producer: Kailee Nowosad
• Sound Designer: Kevin Chamberlain
• Engineer: Julian Rudd
