Description
Nombres con Calle.
dale!, Grupo Aval’s digital wallet, launched “Street-Cred Names”, an initiative designed to give identity and visibility to more than 763,000 neighborhood businesses in Colombia, allowing them to create their own personalized Tag Aval payment handle to strengthen their digital and financial presence.
The campaign introduces a new form of inclusion: businesses can now receive instant payments via WhatsApp, making selling and getting paid as easy as sending a message. Thanks to dale!’s integration with the Bre-b interoperable payment system, the initiative represents a technological breakthrough for both the country and the traditional financial system.
With this initiative, dale! reinforces its commitment to the digitalization of the popular economy, empowering shop owners, street vendors, and small entrepreneurs to become visible, trustworthy brands, genuinely connected to their communities.
This professional campaign titled 'Names from the Hood' was published in Colombia in September, 2025. It was created for the brand: dale!, by ad agency: LLYC Colombia. This 360° medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 7 minutes ago by Strategic Planner: Pablo H Urrutia of LLYC.
Credits
Marca: Dale!
País: Colombia
Agencia: LLYC Colombia
Director Creativo: Pablo Hernández de Urrutia
Copy: Sebastián Rendón
Designer: Luisa Fernanda Díaz
Directora de Estrategia: Lili Vega
Project Manager: Emilio Alcázar
Supervisor de Cuentas: Felipe Leal
Head of social media: Cristina Angarita
Equipo Cuentas & PR: Alejandra Rueda, Meligiovana Ponce de Leon, Ana Belén Villamil, María Camila Cortés
Responsable Cliente: Marcela Jacome, Andrea Fariña, Santiago Canon
Productora: Meteora
