The campaign #моеместосилы (#myplaceofpower) asks users to share what places inspire them. The central element of the campaign was a video with legendary Kostya Tszyu. As a part of this UAZ has made made a website http://patriot2017.uaz.ru/, and in November the brand will start a special project about different places of power in Russia and how to get there. Also in November a social network contest will be launched: after posting a picture of their place of power and telling about it with a hashtag, users get an opportunity to win a special prize from the brand.
This professional campaign titled 'My Place Of Power' was published in Russia in October, 2017. It was created for the brand: UAZ, by ad agency: Possible. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 5 years ago.