A social storytelling campaign to give the name back to the most recognized and valued artisan product from Ecuador: the Montecristi toquilla straw fine hat.
This professional campaign titled 'My name is Montecristi' was published in Ecuador in October, 2020. It was created for the brand: Circulo Naranja, by ad agency: NUNO®Studio. This Digital medium campaign is related to the Fashion and Personal Accessories industries and contains 2 media assets. It was submitted over 2 years ago by Acosta: Nuno of NUNO®Studio.
Advertising Agency: NUNO®Studio, Samborondón, Ecuador
Creative Director: Nuno Acosta
Client: Maria Campoverde
Curator: Hugo Gonzenbach