My hands are my voice

Agency: McCann


SIGNS is the first smart voice assistant solution for people with hearing loss worldwide. It’s an innovative smart tool that recognizes and translates sign language in real-time and then communicates directly with a selected voice assistant service (e.g. Amazon Alexa, Google Assistant or Microsoft Cortana).

This professional campaign titled 'My hands are my voice' was published in Germany in April, 2019. It was created for the brand: SIGNS, by ad agency: McCann. This Digital medium campaign is related to the Electronics, Technology and Public Interest industries and contains 2 media assets. It was submitted over 4 years ago by PA to CCO: Connie Bedenk of McCANN Worldgroup Germany.


Advertising Agency: MRM//McCANN, Frankfurt, Germany
Chief Creative Officer: Sebastian Hardieck
Executive Creative Director / Head Of LAB13 EMEA: Martin Biela
Executive Creative Director: Dushan Drakalski
Vice President Global, Product Innovation & LAB13: Dominik Heinrich
Director Creative Technology & LAB13: Mark Hollering
Senior Copywriter / Concept & LAB13: Chris Endecott
Group Creative Director UX: Jan Portz
IT Project Manager: Sebastian Klein
Senior Art Director: Jawad Saleem
Senior Motion Designer: Michael Klaiber
PR & Communications Director: Jerome Cholet
Art Director: Nico Koehler
Trainee LAB13: Sofia Paz-Vivo
Junior Art Director: Irini Sidira
Head Of Production: Klaus Flemmer

Viola Communica...


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