RTA Dubai

My City. My Metro.

Agency: Saatchi & Saatchi


Saatchi & Saatchi Dubai’s 45 second TV commercial for the Dubai Metro uses the analogy of the domino effect to illustrate the impact of the Metro on Dubai. Building the story and success of the Dubai Metro as a seamless continuing legacy of the progression and development of the cityscape of Dubai.

This professional campaign titled 'My City. My Metro.' was published in United Arab Emirates in September, 2016. It was created for the brand: RTA Dubai, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 14 years ago.


Advertising Agency: Saatchi & Saatchi Dubai, UAE
Creative Director: Danny Higgins
Art Director: Hussain Moloobhoy
Copywriter: Andy Johns
Agency Producer: Mark Hanrahan
Production: Shilo
Director: Shilo
Visual Effects: Smoke & Mirrors
Music Composer: Q Department
Sound Design Company: Echolab


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