ADVERTISING

Budweiser

My Bar

Agency: Africa

Description

Another month of quarantine and the desire to go to your favorite bar and catch up with friends only grows stronger. Still confined, wouldn’t it be possible to get everyone together virtually to enjoy a close-up experience? To reconnect consumers with their favorite bars, Budweiser launches this week in Brazil the platform My Bar. It allows people to go back to their favorite bar or restaurant and meet with friends to bridge the distance, albeit virtually. Besides bringing entertainment to consumers’ homes, My Bar is an opportunity to help bars and restaurants that are still closed because of the pandemic to have another sales channel. The virtual platform, created by ad agency Africa can be visited at www.budweiser.com.br/mybar in a very uncomplicated way, using smartphones or computers. In it, the person can choose among the registered establishments their favorite bar or restaurant and have the chance of experiencing being there. “Everything was envisioned and produced very carefully so that the setting was very much like the actual bar or restaurant and the consumer can feel as if actually there, sharing a table with friends. Now that people need to stay at home, we want to provide a new way of entertainment and bring them close to the places they like”, says Carolina Gargione, Budweiser’s Marketing Manager. More than bridging the distance to their favorite bar or restaurant that hasn’t been visited for months, the platform allows consumers to get together with friends and also order a cold beer together with an appetizer or a snack. My Bar will offer consumers several attractions they can enjoy at their favorite registered establishments. Budweiser will communicate through social media what will be happening at the different bars/restaurants such as live streams, music festivals, cooking lessons, sports tips, etc. Burguer Joint, Hoops Park, Jonnie Wash and Picco have already opened their virtual doors in My Bar. The platform is still available for other establishments that wish to register. Agency:

This professional campaign titled 'My Bar' was published in Brazil in June, 2020. It was created for the brand: Budweiser, by ad agency: Africa. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted over 2 years ago by PR: Isabela Levy of Africa.

Credits

Advertising Agency: Africa, Brazil
CCO: Sergio Gordilho
ECD: Matias Menendez
Creative Directors: Fernando Marar, Rodrigo Barbosa
Creative Team: Gabriel Franca, Andrea Souza
Designers: Andrea Souza, Fernando Marar
Client Services: Carolina Boccia, Heloisa Pupim, Francine Pellacani, Karen Pardo, Mariana Marcao
Media: Rodrigo Famelli, Tony Arbex, Bruna Morano, Leonardo Araujo, Fabio Vannucci
Planning: Aldo Pini, Wes Gagliano
Digital Strategy: Alexandre Dourado
Technology: Fabio Palma, Valerio Oliveira, Leandro Gomes
Website production:: The 9 Level
Website producers: Eric Cintra, Angelo Lages, Gabriel Lima, Caio Vertematti
Agency Producers: Rodrigo Ferrari, Patricia Gaglioni
3D Illustration: Gabinete.co
Client Approval: Bruna Buas, Rodrigo Paolucci, Alice Alcantara, Carolina Caracas Gargione, Daniel Mallaco

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