Mugshots
Description
Yoplait has teamed up with isobel, to launch a fun new campaign to promote its Petits Filous yoghurts. ‘Mugshots’ uses a playful take on a ‘Usual Suspects’ style police lineup room and features lovable ‘little rascals’ who’ve been caught getting up to all sorts of mischief. The campaign uses the end line ‘Mischief Makes Us’ and aims to encourage kids to be kids – supported by the goodness of Petits Filous which is fortified with Calcium and Vitamin D to help support healthy bones.
The campaign launches on the 28th of April in the UK across VOD, Online Video, OOH, social and at point of purchase in store.
This professional campaign titled 'Mugshots' was published in United Kingdom in April, 2025. It was created for the brand: Yoplait, by ad agencies: Isobel and Mindshare. This Film and OOH Outdoor media campaign is related to the Food industry and contains 2 media assets. It was submitted 23 days ago by PR: Rosie Lumley of Tank Top PR.
Credits
Team
Petits Filous
UK Head of Marketing, Yoplait – Ewa Moxham
Brand Manager, Petits Filous – Nicole Gommans
Junior Brand Manager, Petits Filous – Eleanor Houlding
isobel
Executive Creative Director – Ben Stump
Executive Creative Director – Simon Findlater
Managing Director – Sarah Humphreys
Senior Account Director – Emily Powers
Account Executive – Megan Leask
Head of Onscreen Production – Amy Hansen
Production Company: Missing Link Films
Director: Florence Noble
Producer: Ben Link
Production Manager: Sorcha O’Sullivan
DOP: Nicola Daley
1st AD: Dan Precious
Production Designer: Georgia Shelton
Costumes: Michelle May
HMU: Holly Miller
Post Production
Offline: Magic Edit
Offline editor: Vanessa Wood
Grade: Selected Works
Colourist – Nielsan Bohl
Grade Producer – Hannah George
Online: No.8 Post Production
Audio
Sound Studio: No.8 Audio
Sound Engineer – Seb Bruen
Producer – Tanya Johnson
Music: Lost Boy Collective
Stills/ OOH – Wyatt Clarke Jones
Stills Photographer: Samuel Hicks
Stills Producer: Frances Leahy
