It's a common practice amongst brands to hand out diaries to its suppliers and trade partners at the beginning of the year. Yoplait Yoghurt has been consistently doing this throughout the years. In 2013 however, things changed. Capitalising on its "JOY" platform, we produced a diary for Yoplait with its own unique spin. The Book of Joy made every week of the month inspiring as it featured uplifting and quirky original quotes painstakingly hand-designed to perfection.
This professional campaign titled 'The Book of Joy' was published in United Arab Emirates in December, 2013. It was created for the brand: Yoplait, by ad agency: The Classic Partnership. This Direct medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 8 years ago.
Advertising Agency: The Classic Partnership Advertising, Dubai, UAE
Creative Director: Satyen Adhikari
Senior Copywriter: Leslie Paul
Senior Art Director: Gopakumar Raveendran
Art Director: Akhil Sutar
General Manager: Alok Gadkar
Head of Production: Vitthal Deshmukh
Production Executive: Kristine Ocampo