Multi Ahorro Hogar


Agency: VMLY&R


Los "mufas" son personas de aspecto común que guardan un silencioso poder: hacer que el equipo por el que hinchan, pierda.

Con motivo del mundial de fútbol, Multi Ahorro Hogar lanzó una promoción convocando a tres "mufas" para que hinchen por los países rivales de Uruguay.


The "mufas" are common-looking people who keep a silent power: to make the team they support lose.

On the occasion of the soccer world cup, Multi Ahorro Hogar launched a promotion summoning three "mufas" to support Uruguay's rival countries.

This professional campaign titled 'Mufas' was published in Uruguay in October, 2022. It was created for the brand: Multi Ahorro Hogar, by ad agency: VMLY&R. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago by Production Company: APa! Films.


Client: Multi Ahorro Hogar
Agency: VMLY&R
Direction: Enzo Casiraghi
Direction Assistance: Sebastián Faraldo
Executive Producer: Nicolás Zabaleta and Andrés Pepoli
DF: Matias Lasarte
ELT's: Matías Canzani and Emiliano Rodriguez
Art Direction: Antonella Brum
Costume Direction: Paula Betancor
Makeup/Hairdresser: Agustina Goyeneche
Transport: Pedro Barbe
Casting: Doubleclick
Sound Design: La Mayor
Catering: Watermelon


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