In order to stop the deforestation in the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Durán, from Naturayarte, which shows that cutting off the trees damages the entire ecosystem and hurts even more the residents of the city. All illustration work was manually made with actual leaves, which were later on photographed andused as the face of the print campaign. Posters with the actual leaves were also spreaded in strategic areas.
This professional campaign titled 'Much more than trees' was published in Brazil in December, 2011. It was created for the brand: SÓ AÇÃO, by ad agency: Paz. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 11 years ago.
Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Illustrator: Lorenzo Durán
Planner: Einhart Jácome da Paz
Executive Account: Alexandra Raffa