Description
The campaign took place during one of the most important matches of 2024 between Liga Deportiva Universitaria and Barcelona Sporting Club. Motorola TV, the official television of LigaPro, proposed an unexpected act: bringing together Jairo Campos and Leonardo Soledispa, protagonists of the historic 2006 fight that left scars on Ecuadorian soccer, in the middle of the field to seal their reconciliation with a fraternal embrace.
This symbolic gesture, in a context where rivalry between teams is still intense, surprised the audience and sent a message of peace. Motorola TV went further, allowing fans of both clubs to exchange messages of friendship in real time through a special activation with their TV sets.
The campaign stood out for transforming a conflictive event into an opportunity to promote values of unity and respect, connecting emotionally with audiences. Motorola TV reaffirmed that soccer can be much more than competition: a space for reconciliation and sharing.
Behance:
https://www.behance.net/gallery/214386385/Abrazo-de-Gol-MotorolaTV
This professional campaign titled 'Motorola A Goal Hug' was published in Ecuador in December, 2024. It was created for the brand: Motorola, by ad agency: BBA Ecuador. This Content and Film media campaign is related to the Electronics, Technology and Sports industries and contains 2 media assets. It was submitted about 1 month ago.
Credits
Director Creativo Ejecutivo: Bryan Recalde
Directora de Cuentas: Francisca Frisch
Gerente de operaciones: Francisco Villamarin
Director Creativo: Roberto Pérez
Director de Arte: Andrés Vilaña
Creativo: Raúl Estrella
Creativo: Abel Ramírez
Content Manager: Jonathan Sthory
Equipo Digital: Camila Estrella
Equipo Digital: Giuliana Cobo
Animación: Angélica Pico
Diseñador Gráfico: Angélica Guillen
Cuentas: Andrea Espinoza
Cuentas: Dayana Tupiza
Producción: Nicole Padilla, Gisselle Macías
