Mother's Day

Agency: GGH MullenLowe


Pregnancies can be filled with feelings of joy and anticipation, but 1 in 6 pregnancies do not have a happy ending and even though miscarriages are not uncommon, they are hardly ever talked about publicly. ELTERN, Germany’s leading family and parenting platform wants to change this with an awareness campaign to help those affected feel less alone. The message aims to help alleviate some of the pain and free parents from feelings of guilt and self-blame.

This professional campaign titled 'Mother's Day' was published in Germany in May, 2022. It was created for the brand: ELTERN, by ad agency: GGH MullenLowe. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 2 years ago by Sarah Okrent of MullenLowe Group.


Agency: GGH MullenLowe GmbH
Marielle Wilsdor: Chief Creative Officer
Barbara Dirscherl: Creative Director
Simon Smith: Creative Concept
Clemens Wolff: Senior Creative Copy
Nina Jünemann: Chief Strategy Officer
Jessica Abraham: Senior Strategic Planner
Malena Rathje: Senior Account Manager
Production Company: Tony Petersen Film GmbH
Director: Bastian Glaessner
DP: Christian Huck
1stAC: Tom Zylla
2ndAC: Nikita Znak
Gaffer: Thorsten Kosselek, Tarek Shayne Tabet
Best Boy: Louis Faber
Production Design: Marc Fielk
Set Dresser: Olaf von Frederici
Jr. Dresser: Sebastian Wesel
Styling, Styling Fundus: Melanie Leutfeld
DIT, Edit, Stills: Konrad Berthold
Grading: Sebastian Göhs
Prost Production Comp.: Basis Berlin Post
Music, Sound Mix: Not A Machine

Casting: DEEBEEPHUNKY talent agency
Actress: Thea Rasche
Actor: Bejean Banner
VO Kids: Leentje Bustorf (ENG: Miu Whigham)
VO Off: Christina Puciata (ENG: Kirsten Hohls)
Voice Memories: Hanna Mall
Location: Florian von der Heydt
Camera Rental: Vantage Film
Light Rental: ARRI Rental
Prop Houses:
Delikatessen Props Fundus Berlin
FTA Film and Theatre Equipment
Axis Mundi Filmwelten Equipment
Art Rental Shop: Baby-Walz Specialty Store Berlin


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