Videocase Mood for Mac
Description
To tackle menu fatigue among Gen Z and boost engagement with its MyM app, McDonald’s launched the “Mood for Mac” campaign—an innovative, AI-powered experience that personalized meal suggestions based on customers’ real-time emotions. By using facial recognition technology within the app and in-store digital displays, McDonald’s turned the act of ordering into a fun, mood-based journey. Happy, hungry, or just curious, users received personalized rewards tailored to how they felt, encouraging them to try something new. This immersive campaign seamlessly blended technology, social media buzz, and in-store interactions to reignite excitement around the menu and drive app usage among a digitally native audience.
This professional campaign titled 'Mood for Mac' was published in Portugal in May, 2024. It was created for the brand: McDonald's Portugal, by ad agency: Fullsix Portugal. This Digital and Experiential media campaign is related to the Food industry and contains 6 media assets. It was submitted 16 days ago by Creative Director: Pedro Yildiz Morgado of Fullsix Portugal.
Credits
Agency: Fullsix Portugal
Creative Director: Pedro Morgado
Creative AI/Innovation: Filipe Morna, Ricardo Melo
Art Direction: José Costa, Nuno Aguiar
Design: Joana Ribeiro
Copywriter: António Silva
Strategy: Joana Ramos
Social Media Content: Ana Pinheiro
Experience Design: Claúdia Dias, João Gouveia
Tech development: Nuno Inácio, Jorge Chagas, Rafaela Lucas, Jorge Pinto, Tiago Pombo
Account Executives: Sofia Borges de Sousa, Raquel Gradim, Raquel Vilela, Jéssica Ferreira
Client: McDonald's Portugal (Rita Montenegro, Rui Luís, Sérgio Leal)
