Description
Monumental Challenge - for Cashify, was a campaign crafted to onboard as many people as possible by encouraging them to recycle old electronics. Based on their Proposition of Refurbishing Electronics, The campaign aspires to educate people on the immense potential their old devices store and novel use cases.
This student campaign titled 'Monumental Challenge - Cashify' was published in India in February, 2024. It was created for the brand: Cashify, by ad school: Sir J.J. Institute of Applied Art. This 360° and Design media campaign is related to the Electronic Devices industry and contains 4 media assets. It was submitted 3 days ago.
Credits
School: Sir JJ institute of Applied Art, Mumbai, India
Mentor : Manmeet Bhatti
Copywriter : Shreya Mitragotri & Yash Jadhav
Art Direction: Yash Jadhav