Description
For its new campaign, MAGGI Ecuador, in collaboration with Publicis Groupe, launched “The Flavor That Makes You Fall in Love”, a playful celebration of the brand’s mayonnaise and its rich, creamy taste. The concept brings food and flavor to life, turning everyday meals into love stories where a sandwich falls head over heels and even a potato gets married—always with MAGGI Mayonnaise as the irresistible matchmaker.
The visuals combine humor and romance, featuring the iconic mayonnaise packaging alongside personified foods that express joy, affection, and indulgence. This creative twist positions MAGGI Mayonnaise not just as a condiment, but as the spark that makes flavors connect and emotions come alive.
This professional campaign titled “The Flavor That Makes You Fall in Love” was published in Ecuador in September 2025. It was created for the brand: MAGGI, by the ad agency Publicis Groupe Ecuador. This Digital, OOH, and Social Media campaign is related to the Food industry and contains multiple media assets. It was submitted 5 days ago.
This professional campaign titled 'El sabor que enamora' was published in Ecuador in July, 2025. It was created for the brand: Maggi, by ad agency: Publicis Groupe. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Advertising Agency : Publicis Groupe Ecuador
Credits
CEO: César Bettencourt.
General Creative Director: Luis "Retro" Redrován.
Creative Director: Sebastián Maldonado.
Creative Copywriter: Doménica Salvador.
Art Director: Ivonne Cantos.
Graphic Designer: Sara Proaño, Andrea Mera.
General Account Director: Andrés Navas.
Account Executive: Alejandra Segovia.
Social Media Manager: Stephany Díaz.
Head of production: Valentina Arria.
Production Company: Titán
