PG Tips

Monkey’s Monumental Mission

Agency: Hey Human


Every Red Nose Day, celebrities take on huge, daunting challenges to raise money. We brought a beloved brand mascot – PG tips Monkey – to life in the real world. This animatronic Monkey took on a towering feat: climbing Europe’s tallest building. A 360 campaign, including hilarious film of the stunt, asked fans to support Monkey’s heroics by buying special packs. Case study:

This professional campaign titled 'Monkey’s Monumental Mission' was published in United Kingdom in March, 2015. It was created for the brand: PG Tips, by ad agency: Hey Human. This Ambient medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 9 years ago.


Advertising Agency: HeyHuman, London, United Kingdom
Executive Creative Director: Bo Hellberg
Creative Director: Shnoosee Bailey
Art Director: Dai Roberts
Copywriter: Dave Mance
Agency Producer: Laura Oxley
Production Company: Unit9, London
Director: Michael Sugarman
Producer: Elliot Tagg


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