ADVERTISING

Rehau

Money rain

Agency: Voskhod

Description

Utility rates for heating and energy keep growing. Loosing warmth because of windows that are unadjusted to cold Russian winters, people waste money. REHAU windows save warmth and considerably save expenses for heating. Heating + enonomy = heatonomy. In our advertisement we decided to demonstrate how people waste money, literally throwing it out of their low-quality windows. In several big Russian cities every day during a week we were throwing real money out of the window of a billboard. There were stickers on the bank notes with stated amount of losses over a season. The promotion generated public excitement. More than 200 media (including the most popular TV channels, broadcasting stations, newspapers and web-sites) highlighted the event for free. On throwing 240 000 rubles (7000 $) we got free media for the amount that hundreds times exceeded expenditures for the audience over 40 million of Russians. The idea of heatonomy has spread all over the country.

This professional campaign titled 'Money rain' was published in Russia in April, 2011. It was created for the brand: Rehau, by ad agency: Voskhod. This Ambient medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 10 years ago.

Credits

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Anton Kotovski, Denis Eliseev, Aleksandr Ragozin
Designers: Georgy Malkov, Marat Djantuganov

Bioder
Vi Agroforestry

ADVERTISING

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Rehau Square in Bourgoin Jallieu

Artist: Eric Bascol

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Rehau Square in Bourgoin Jallieu

Artist: Eric Bascol

iStock Essentials

Rehau Square in Bourgoin Jallieu

Artist: Eric Bascol

iStock Essentials

Rehau Square in Bourgoin Jallieu

Artist: Eric Bascol

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