Edward Jones

Money Is A Thing

Agency: Mass Minority


Canadians look at wealth and the money that fuels it very differently today than they did in the past. The focus used to be to save for retirement, today it is about having the means to live the life you want to live with a balance between wealth and wellness. We bring this truth to life by telling the visual story of a young couple and their rollercoaster journey with work, success, life, the upside and challenges of their relationship with money. As they mature, the VO points out this misalignment in what they want from their hard earned money, vs the life they want. The end resolve is maybe Edward Jones can help them get there.

This professional campaign titled 'Money Is A Thing' was published in Canada in September, 2023. It was created for the brand: Edward Jones, by ad agency: Mass Minority. This Digital, Film, and Integrated media campaign is related to the Finance, Health, and Professional Services industries and contains 1 media asset. It was submitted 7 months ago by Director of Art & Content: Gary Holme of Mass Minority.


Client: Edward Jones Canada
Clients: Mieka Puzniak, Geraldine Oliveros
Agency: Mass Minority
CCO: Brett Channer
Director of Art: Gary Holme
Artistic Director and Illustrator: Mark Murphy
Writers: Brett Channer, Paul Little
Art Director: Gary Holme
Agency Producer: Jennifer Grandoni
Account Director: Monica Patino
Strategic Planner: Esmé Rottschafer
Directors: Brett Channer, Gary Holme
Production Company: Mass Minority Studio
Post Production Editing, Animation, VFX: TheVanity
Audio Production: Vapor Music


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