Karmarama, part of Accenture Interactive, has joined forces with the NCS (National Citizen Service) to launch Mixtape ’22, an audiovisual mix tape featuring new music by young British artists using and sampling the words of UK teenagers.
The featured artists are Saidhu, winner of Rap Game 2021; BBC Radio 1 presenter and neo soul singer Victoria Jane; and Garage singer Emma Cannon. For Mixtape ’22, they each wrote and performed music featuring lyrics inspired by feelings and opinions crowdsourced from young people around the country. The three artists also appear in a film about the project, which breaks on NCS’ YouTube channel this week.
This professional campaign titled 'Mixtape ’22' was published in United Kingdom in March, 2022. It was created for the brand: NCS (National Citizen Service), by ad agency: Karmarama. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago.
Creative Agency: Karmarama
Chief Creative Officer: Nik Studzinski
Executive Creative Director: Adam Kean
Creative Director: Jamie Mancini
Creative team: Charlotte Kelly: Jon Coates, Josh Welton
Planner (Creative Agency): Rachael Quarmby
Agency Producer: Nickie Dixon
Business Lead /Account Director: Eilidh McGregor, Sophie Coyne
Account Manager: Henrietta Young, Mica Dickson
PR, Social: Katie Hunter, Rosie Featherstone, Sarah Serunjogi, Laura Greenslade
Design: Simon Wakeman, Josh Lowe, Aisling Callaghan, Emily Forrester
Music Artists: Emma Cannon, Saidu Kargbo, Victoria Jane Kalu
Young Contributors: Paige Butler, Hayden Fernandes, Shamza Butt, Muhsin Mahmud, Sharandeep Sahota, Tom Jackson, Jonas Andrew, Jess Watson, Fatma Shami, Holly Stewart, Charlie Palin, Ash Dalliday, Heather Wright, Ace Maple-Leach, Barry Brooks, Tegan Seeley, Lucy Marshall, Anya McPherson, Miriam George, Arabella Crisp, Jude Thomas, Zac Thorlby, Charleigh Jade-Wilson, George Obolo, Vijai Chuttoo, Millie Quinn, Alexander Dalziel, Alex Hughes-Francis-Townley, Srikrish Sribabu, Aaliyah Oki