To educate young people of the importance in preventing AIDS, Quê agency and radio MIX developed an action on Facebook on 1st December, World Day to Combat AIDS. Through a “failure” of Facebook that was exploited by hackers to get some extra hits on their sites, the agency posted on the profile of the radio two videos with sexy appeal, with a woman and a man respectively. Drawn by curiosity, surfers clicked on the video and were surprised by a message at the end: “With HIV is like that: you get distracted, get the virus and shares without even realizing it. Take a look to your wall. Prevent always, December 1, World Day to Combat AIDS. ” The viral idea was shared automatically in the user profile, which ignored the possibility that video is a “virus”. It was so shared that Facebook has come to overturn the action. Yet obtained in only 6 hours more than 6000 views and over one million people affected.
This professional campaign titled 'Mix against AIDS' was published in Brazil in March, 2012. It was created for the brand: Radio Mix FM, by ad agency: Que. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Quê, Brazil
Creative Director: Eduardo Almeida
Art Director: Luke Buléd
Copywriter: Milena Zindeluk
Account Managers: Tatiana Soter, Denise Rodrigues, Marcia Perdomo
Planners: Luren Alves, Bruno Altieri
Media: Fatima Rendeiro, Mario Raposo, Rafael Machado, Moraes Elaine, Caroline Hildebrandt, Camilla Araujo