2 million children are out of school in Brazil, but just a few months before the presidential election hardly anyone talked about it. To draw attention to this issue, Unicef inaugurated a monument with a teacher and her students in the classroom. It seemed like a tribute to education, but days later the statues of the students disappeared, showing what happens in most schools. This fact caught the attention of the media and when the subject was already in the main news, the statues reappeared in the streets in situation of risk. Each of them represents one of the reasons why millions of children drop out of school. A child appeared working selling sweets, another appeared holding a baby and so on. A sign next to them explained what had happened and called people to vote for education and put pressure on their candidates to show their proposals.
This professional campaign titled 'Missing Students' was published in Brazil in September, 2022. It was created for the brand: Unicef, by ad agency: Artplan. This Ambient, Integrated, and Outdoor media campaign is related to the Education and Other industries and contains 1 media asset. It was submitted 6 months ago.
Advertising Agency: Artplan
Creative Director: Gustavo Tirre
Art Director: Gustavo Dois
Copywriter: Thiago Diniz