Target: Gynecologist doctors.
About: The overactive bladder is not often seen as a disease by gynecologists.
They believe the symptoms such as urinary incontinence come with the women’s advanced age. The problem is that the symptoms of overactive bladder are actually
serious and drive the patients away from the good moments of life. And the most serious problem is the embarrassment of not being able to control their own bodies thus feeling prisoners in shame.
This professional campaign titled 'Miss the trip, Miss the party' was published in Brazil in June, 2017. It was created for the brand: Astellas Farma Brasil, by ad agency: Triunfo Sudler. This Outdoor medium campaign is related to the Pharmaceutical industry and contains 2 media assets. It was submitted over 5 years ago.
Advertising Agency: Triunfo Sudler, Campinas, Brazil
Chief Executive Officer: Janaina Rosas
Creative Director: Michel Motta
Art Director: Fabio Santana
Copywriters: Fred Dias, Tiago Moraes
Planner: Mauricio Paiva
Account Supervisor: Bianca Lucas
Project Manager: Carolina Avila
Production Manager: Rafael Araújo
Production (CGI): Pamplace
Brand Manager: Diogo Barsi
Senior Media Manager: Roberto Soler