A moment of silence is a symbolic gesture used to commemorate and honour a tragedy or significant event. For the first time, Amnesty wanted to do something big to mark the Human Rights Day on December 10—something that would get people involved and allow them to make a simple gesture that would have a big impact. On December 10, we got the public’s attention through hard-hitting visuals and when they’d stop to look and read the compelling cases on the floor, they’d bow their heads and observe a minute of silence, a minute
of hope without realizing it.
This professional campaign titled 'Minute of hope' was published in Canada in December, 2013. It was created for the brand: Amnesty International, by ad agency: Cossette. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 9 years ago.
Advertising Agency: Cossette, Montreal, Canada
Creative Director: Antoine Bécotte
Art Director: Alex Jutras
Copywriter: Thimalay Sukhaseum
Illustrators: Jonathan Kemp, Benoit Côté
Photographer: Shayne Laverdière
Additional credits: La Cavalerie