Description
"Mini Rooms" presents the product in different miniature house settings. The creative teams collaborated with artists who specialize in models to generate hyper-realistic domestic environments, keeping in mind universal style for broad audience appeal. The campaign includes three audiovisuals ("playroom", "living" and "bedroom"), outdoor, graphics, social networks, digital media and trade marketing.
The strategy is to transfer the positioning from screen to screen by scaling home environments to the size of cell phones and replacing home televisions with Motorola TVs. This leverages the brand’s strong global cell phone positioning, which, in Argentina, comes to almost 45%.
This professional campaign titled 'MINI ROOMS' was published in Argentina in May, 2024. It was created for the brand: Motorola, by ad agencies: HOY Buenos Aires and REPUBLICA HAVAS. This Design and Film media campaign is related to the Electronic Devices industry and contains 3 media assets. It was submitted 10 months ago by CCO Republica HAVAS Miami: Tony Waissmann of Republica Havas.
Credits
HOY by Havas team
COO: Elina Méndez
ECD: María Luján Donaire
Head of Craft & Innovation: Hernán Damilano
CD: Federico Ientilezza and Mariela Pettinati
Art Director: Sofia Fernandez
Production Coordination: Marcelo Vega
Editing: Adrián Fernández
Account Director: Ignacio Cicciaro
Account Supervisor: Florencia Rey
Account Assistant: Albertina Delía
Republica Havas team
CCO: Tony Waissmann
Chairman and CEO: Jorge Plasencia
Creative Chairman and President: Luis Casamayor
COO: Anthony Bianco
Production Company: Random & HOY by Havas
Director: Hernán Damilano
Directed by: Hernán Glossman
Modelling: Estudio LosChinos
Models Art direction and production: Rosina Golaz and Leonor Garcia Vercillo
Photographer: Gonzalo López
Retoucher: Lupe Jelena
Audio Production: TWINS Music House
Audio direction: Jerónimo Gonzalez Montalvo
Master and sound: Tom Huergo
Music Advisor: Max Scott
Case Edition: Walden Studio
Responsible for the advertiser: Marcelo Romeo, Javier Fabeiro, Nicolás Guttelsohn, María Fernanda Lota, Emiliano Blas, Ezequiel Fernández and Diego Scordo
