For Legoland Minibreaks we created a poster campaign from the Lego world and took it into the real world. Using real Lego bricks we built scaled down models of standard UK poster sizes. We even created digital sites. Each billboard carried a bold, simple message. We worked with JCDecaux to place the posters at various high profile locations such as train stations, roadsides and pedestrian areas throughout the UK.
This professional campaign titled 'Mini Breaks, Digi Board, Mini Breaks6 Sheet, Mini Breaks8...' was published in United Kingdom in November, 2012. It was created for the brands: Lego and Legoland, by ad agency: Lowe. This OOH Outdoor medium campaign is related to the Recreation, Leisure industry and contains 4 media assets. It was submitted about 11 years ago.
Advertising Agency: DLKW Lowe, London, UK
Executive Creative Directors: Dave Henderson, Richard Denney
Creative Directors: Christian Sewell, Andy Mcananey
Copywriters / Art Directors: Ben Mccarthy, Seb Housden
Typographers / Digital Artwork: Rob Carew