Mind Blowing

This ad follows a stoic Muthuswamy, portrayed by Bagavathi Perumal, who remains unimpressed at the city's attractions—until he steps into Wonderla. This shift in expression is the crux of the campaign: Wonderla is a place that brings out one’s inner child. They make a convincing argument that return to theme parks as the only place that can engineer something so close to feeling the mind-blown emoji 🤯.
By shifting the narrative and crafting a language that appeals across generations, Wonderla positions itself as a cut above the rest, offering not just rides, but a comprehensive entertainment journey.