Inspired by Golf GTI: An Arabic Calligraphy Project
Description
To celebrate the legacy of the region's Golf GTI community, we created an identity unlike any other-an Arabic font crafted by the Golf GTI itself. Blending innovation, culture, and performance, a team of experts brought this vision to life. Pushing the Golf GTI to its limits, they used its precise movements to shape the Arabic letters. This fusion of art and engineering exemplifies Volkswagen's commitment to cultural diversity and automotive excellence.
This professional campaign titled 'Written by GTI - Volkswagen' was published in United Arab Emirates in April, 2025. It was created for the brand: Volkswagen, by ad agency: Cheil. This Design, Digital, and Direct media campaign is related to the Automotive industry and contains 5 media assets. It was submitted 18 days ago by Senior Art Director: Nomad X Creative.
Credits
Agency: Cheil MEA, DUBAI, UNITED ARAB EMIRATES
Client: Volkswagen Middle East
Executive Creative Director: Ramzi Ibrahim
Creative Director: James Tan
Associate Creative Director: David Sánchez
Sr. Art Direction: Paula Zambrano
English Copywriting: Ritabrata Saha, Debalina Chowdhury
Arabic Copywriting: Hussein Kaddaha, Tamara Osman
Graphic Design: Amina Hussain Khan
Motion Graphics and Edition: Mark Robin Pinga, Laura Mahmoud, Emiliano Arganaraz, Maria Jose Rey.
Sound Design: Sebastian Correa
Client Servicing: Yasmin Acherir, James Donovan.
Production House: Indistudios
