Description
Introducing Adapted By Anyone.
We’ve all seen countless movies made by others, but this campaign invites people to take part in the creative act of making a movie in their own minds. Because when you read a book, you’re the one who brings it to life—you dream up the cast, the set, and so much more.
The campaign features videos and images based on six films: The Island of Dr. Moreau, Sherlock Holmes, The Count of Monte Cristo, War of the Worlds, Dracula, and Man in the Iron Mask , and will be running across cinema, newspapers, DOOH, pre-roll, and digital banners.
Additionally, literary enthusiasts everywhere, can go to powells.com/readyourmovie to put their name in the credits of the six classics.
“At Powell’s Books, our purpose is to inspire people to read more and foster a culture of free thinking and independence. Books have the power to transport us to new worlds, and we hope this idea encourages people to share their own imagination of how a book could be adapted,” said Jeremy Solly, CMO of Powell’s Books. “When we read, we all imagine the story in our own way. There’s something truly special about bringing those stories to life in a way that feels unique to each reader.”
"All of these classic movies began as books, books that we read and imagined stories for, and the most beautiful part is that how I imagined my story is different from how you imagined yours,” said Fernando Reis, VP, ECD at the community. “We hope to inspire more people to become readers by celebrating that when you read a book, you’re the one who brings it to life. And there’s no better partner than Powell’s, the world’s largest independent bookstore.”
This professional campaign titled 'Adapted By Anyone' was published in United States in April, 2025. It was created for the brand: Powell's Books, by ad agencies: PLURAL* Doers Hub and The Community. This Film, OOH Outdoor, and Print media campaign is related to the Retail Services industry and contains 3 media assets. It was submitted 18 days ago.
Credits
Advertising Agency: the community
Production Company: PLURAL* Doers Hub
Emily Powell: Founder, Powell's Books
Jeremy Solly: CMO, Powell's Books
Patrick Bassett: CEO, Powell's Books
Joaquin Molla: Global CCO, Founder, the community
Fernando Reis: VP, Executive Creative Director, the community
Marcelo Maciel: Associate Creative Director, the community
Martín Subercaseaux: Associate Creative Director, the community
Laurie Malaga: EVP, Head of Integrated Production, the community
Chris Parke: Executive Producer, the community
Henna Kathiya: Senior Producer, the community
Marci Miller: President, US, the community
Natalie Fernandez: Account Director, the community
Lee Maicon: Chief Strategy Officer, the community
Adriana Meneses: Brand Strategy Director, the community
Natalie Greenman: Vice President, Legal & Business Affairs, the community
Daphne Papadopulos: Senior Business Affairs Manager, the community
Thessalonia Thomas: Senior Designer, the community
Duane Burgess: Senior Producer, the community
Ursula Muro: Proofreading Manager, the community
Luis Mendoza: Senior Proofreader, the community
Carrie Monescalchi: Senior Creative Technologist, the community
Jose Molla: CEO, Co-Founder, PLURAL* Doers Hub
Tracy McDonough: COO, PLURAL* Doers Hub
Julio Pedroza: Head of Integrated Production, PLURAL* Doers Hub
Sharon Campos: Executive Producer, PLURAL* Doers Hub
Mike Seabrooke: Producer, PLURAL* Doers Hub
Stefan Barcelo: Lead Developer, PLURAL* Doers Hub
Terrence Grannum: Developer, PLURAL* Doers Hub
Gene Nazarov: Creative Director, PLURAL* Doers Hub
Carmine LaMorte: Designer/Animator, PLURAL* Doers Hub
Hee Hye Moon: Designer/Animator, PLURAL* Doers Hub
Eric Konon: Designer/Animator, PLURAL* Doers Hub
Sharon Campos: VFX Executive Producers, PLURAL* Doers Hub
Mike Seabrooke: Producer, PLURAL* Doers Hub
Jeannine Guenther: Sound Designer, Audio Mixer, PLURAL* Doers Hub
